About James Hammond

The UK's leading brand consultant – and here's why...

Advertising creative director, copywriter, designer and brand specialist – James has spent the last 27 years in brand management and strategy, corporate identity, sales and marketing, customer care and issues relating to the psychological behaviour of customers, consumers, donors and the public at large.

As a respected brand consultant, he has worked with numerous blue-chip organisations, including Yellow Pages, Virgin, Norwich Union, Honda, OFSTED and EMI. In 1988 he was seconded to BT’s £22million brand marketing department as part of the brand team that produced the award-winning ‘Beattie’ television campaign (see clip) and below-the-line support material.

In addition, James has helped build brands for charities involved in homelessness, overseas aid, human rights, animal welfare, religious persecution and mental health. A well-seasoned speaker and presenter, James has conducted numerous workshops, seminars and presentations ranging from keynote speeches and addressing senior executives to in-house training programmes for smaller businesses throughout the UK and Scotland.

In 2001, James created, chaired and presented key European conferences on Customer Care and Managing Change, attended by chief executives of major UK-based corporations. In addition he has taught presentation skills to business leaders and politicians.

In addition to James' brand work, he is also a qualified psychotherapist, specialising in the treatment of depression – something often brought about by mis-aligned thought processes. It is through this understanding of 'how people think' that James has been able to introduce a much more psychology-based rationale to branding. He has used this knowledge to create the Brand Halo™ approach to building and delivering a powerful brand – including seminars, in-house consultancy and his forthcoming book.