My new book on branding

'Branding Your Business' is now available.

If you want to turn your business into a powerful brand, this is one book you shouldn't miss!

Are you confused about branding?

Don't worry, most business owners and marketing executives are. Bundles of hard-earned cash are often wasted on elaborate logos, glossy marketing materials and flashy websites without even thinking about how much they may – or may not – contribute to the company's brand.

It's what I call cart-before-horse-ism!

Cart-before-horse-ism

A brand is NOT a logo, colour, strapline...and it's most certainly NOT 'a promise you make to your customer.' In fact you don't even own your brand! It lives somewhere else entirely. But the good news is, you can access that brand and make it come alive for your customers and potential customers.

Branding Your Business is the practical guide to creating a powerful brand. In this no-nonsense 'how to do it' book, James Hammond gives you a step-by-step guide to attracting and keeping customers using the strength of your brand. Using his EPIC™ four-stage brand-building process, James explains the facts – and fallacies – of branding in simple terms.

Contents include:

• Understanding what a brand is...and how to create one.

• The power of emotions – and how to select the one that's right for your business.

• Perception is reality – make it work for your company!

• Using the five senses to put your brand into your customers' long- term memory.

• How to create your Brand Halo™ to deliver a positive customer experience every time.

Over 250 pages of 'how-to-do-it' information and approaches to building a brand for your business. Also helpful for non-profit organisations and entrepreneurs about to start a new venture. Sign up to my quarterly newsletter and get the first chapter FREE. Or you can order it from amazon directly from my home page.

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