Get the power of a Brand Halo around your business.

The strength of your brand depends on how well you deliver a 'promise' to your customers, right?

Wrong.

A brand has nothing to do with making, keeping or delivering on a 'promise.' Let's face it, how many times have you ever had a promise fulfilled by a business, whether it be a huge national utility or a local tradesperson? Most of the time, companies that make promises are busy refunding money because they've failed to deliver on them! So we see time after time the bizarre customer 'pull' where a business promises to do something, 'or your money back' – knowing that it cannot deliver! Crazy, or what?!

There's a much better way of building and sustaining a strong brand – and it has nothing to do with a promise. It has to do with an experience. An experience delivered through your unique Brand Halo™.

Your Brand Halo™ is the proprietary way to create the ultimate customer experience whenever your customers come into contact with your business. Using the five senses, combined with emotional and creative elements, you can stand out from the crowd, attract new customers and keep the ones you have loyal to your business. James can help you create your Brand Halo™ through the following options:

Speaking

I can provide a whole range of speaking approaches, from a keynote seminar presentation to a professional association speech. I've conducted many such presentations for the Chartered Institute of Marketing, Portsmouth Business School, the Federation of Small Businesses, the Institute of Fundraising and other organisations, with excellent feedback.

In-house workshops

I've also delivered hundreds of workshops throughout my almost 30-years of experience. Workshops can be attended by as few as two or three executives up to an entire marketing or brand department. As a Brand Halo™ is practically-based, the content aims to generate immediate opportunties to put brand enhancers into place.

Coaching and mentoring

One-to-one coaching and mentoring is availabe to businesses who have marketing and brand executives wanting to get up to speed on brand issues, or want to take their brand development to the next level.

...and of course, the book!

Want to understand what branding is really all about? Then a copy of my International best-selling book BRANDING YOUR BUSINESS is a must for your bookshelf. Filled with practical, no-nonsense information and guidance to enable you to build a powerful brand, using low-cost, high-value approaches. Read more about it here.